Thursday, September 3, 2009

Blog Post 2: Web 2.0 Video


The internet has changed everything. It has changed the way we think. The way we learn. The way we communicate. And the way we persuade others. And just as it has changed the world, the web itself is constantly evolving and mutating.

The Machine is Us/ing Us is a fascinating video taking us through some of the internet's biggest changes. And as we see right off the bat, there was a time when the internet was simple and boring. It's hard to imagine a web page without videos and pictures. I can't even remember what it was like to have to wait for a video to load.

Another thing I noticed about this video is that it moves very quickly. It's difficult to keep up with the speed at which it jumps through the chances. I believe this was done intentionally to make a point. Like the video, the web is evolving and changing so quickly that for a lot of people, it's hard to keep up.

The web hasn't just created change in itself. Through it's many tools of persuasion, the internet has quickly changed the world around us. All three of the methods of persuasion (ethos, pathos and logos) are deeply ingrained in the internet. It's one reason countries like China and Iran fear and try to control it. The web is full of ideas, opinions and beliefs, and the opportunity for everyone to discuss them.

Ethos can be seen in online integrity and responsibility. Many bloggers feel obligated to uphold moral values. Many considers themselves watchdogs of the world around them. And unlike a reporter for the New York Times or a correspondent with CNN, many do the work for free.

Online videos and photos appeal to pathos (our emotions). It's one thing to read a statistic about war casualties in Afghanistan. But to see the face of a crying child who just received the news that their father isn't coming home. That strikes home and can persuade millions.

Information exchange is also prevelant online. Facts can be gathered and collected in a matter of minutes through a few simple searches on Google. And with the internet, anyone can upload a video or photo to the world to show their side of the story. Logos was key in showing the world what was happening in Iran.

This is just a sample of the millions of ways that people change the world using the internet everyday. People are thinking in new ways. They are learning new things. They are communicating with each other. Exchanging ideas and sharing information.

The internet is persuasion. And persuasion is changing the world.

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